Samsung Shifts Focus Back to Mid-Range Phones

Samsung Shifts Focus Back to Mid-Range Phones to Compete in India

Samsung midrange

Samsung Shifts Focus Back to Mid-Range Phones to Compete in India

In a bid to regain the lost territory in the mid-range segment, Samsung is planning to introduce new features on lower-priced smartphones before they arrive on flagships in the Galaxy S and Note series.

"In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end", chief of Samsung's mobile division, DJ Koh told CNBC.

The new strategy will be implemented starting with the upcoming smartphones in the Galaxy A-series and the first such device will be announced later this year.

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